Marketing Operations Manager, Merchant Services

End date

Sunday 05 May 2024

Salary range

We support agile working

Click here for more information on agile working options.

Agile Working Options

Hybrid Working

Job description

JOB TITLE: Marketing Operations Manager, Merchant Services

SALARY: £73,500 - £96,000 (dependent on location & experience)

LOCATIONS: Basildon / London / Birmingham / Bristol / Edinburgh

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, in the office.

About This Opportunity

Lloyds Bank Merchant Services works with a wide variety of customer segments across SME to enterprise, vertical sectors and diverse products. We're now looking for a Digital Marketing Operations Manager to power our demand generation programmes. You'll be driving the transformation and acceleration of growth marketing initiatives for one of the fastest growing businesses within Lloyds.

Reporting to the Head of Marketing, Merchant Services, you'll work in an agile, hard-working and sophisticated environment. With a data-driven approach you'll drive and complete the digital transformation of the way we engage with customers and new business.

This is a complex role involving the implementation and management of marketing and CRM systems as well as our website estate, agile management of our performance marketing initiatives to drive growth, deliver on a digital infrastructure roadmap for our business and build and implement marketing reporting. You'll use your excellent partnering skills to collaborate with multiple stakeholders across the Group as not all assets and programmes lie within the Merchant Services unit.

You'll be responsible for:

• Setting up, managing and delivering on an optimised impactful digital customer engagement and marketing infrastructure with a clear digital roadmap to scale pipeline growth and revenue.
• Ensure the implementation and monitoring of all digital inbound campaigns with clear campaign activation plans to show path to revenue generation.
• Be the technical lead for the linkage between marketing automation and our CRM systems.
• Ability to understand and implement multi-channel campaigns including organic and paid acquisition, set up customer engagement cycles, lead further programmes and know what's the industry best in class for a growth marketing programme.
• Collaborate with multiple partners within Merchant Services such as sales, customer success, product and GTM marketing as well as the brand marketing and digital teams to ensure a sharp demand gen focused plan is implemented for Merchant Services.
• Collaborate with customer engagement teams to set up a clear digital engagement cycle for our customers. Setting up of welcome, retention and upsell cycles that are built around repetitive, automated and personalised engagement journeys.
• Ability to analyse metrics from multiple sources as web, paid social, search, organic, campaigns, events, webinars and more and develop meaningful reporting dashboards.
• Build a clear reporting structure with measurement tools, processes to show clear indicators and metrics for all marketing activities.

Why Lloyds Banking Group

We're on an exciting journey and there couldn't be a better time to join us. The investments we're making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.

What You'll Need

• Relevant experience in a FinTech / SaaS based scale up business which has focused on digital demand generation
• Expertise in HubSpot or Salesforce Marketing Cloud
• Strong expertise marketing operations with commercial operations.
• Proven expertise in performance marketing.
• Data driven with ability to present complex data into business reports and deliver insights using analytics.
• Ability to work with a matrix reporting structure.

And Any Experience Of These Would Be Really Useful

• Experience of being part of a RevOps function
• Great Knowledge of Salesforce CRM or equivalent CRM systems
• Experience of other MarTech
• Experience in paid acquisition
• Experience in lead nurture and setting up of customer lifecycle marketing/communications

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose? Apply today.