Respiratory Content Manager

Site Name: UK - London - Brentford

Posted Date: Apr 22 2024

We're excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024. At GSK HQ, we're building an energising space where we can connect, collaborate and get ahead of disease together. Designed especially for us, it'll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive.

Are you looking for a role where you can bring your passion for science into a core marketing brand team role? Brilliant at developing impactful content that, via a range of promotional channels, drives healthcare professional mind shifts and behaviour change? Then this is the role for you!

Are you curious and proactive, able to search for external industry and NHS trends and initiatives that could positively fit with the narrative of a market leading, growing respiratory medicine?

In this role, you will own the end-to-end content development process, ensuring that world-class content is shaped by internal and external stakeholders, to deliver highly engaging and compelling narratives for execution at a National level.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will

• Embrace omnichannel, data-driven marketing customer experience principles, in content creation, tailoring content for certain customer segments where appropriate
• Foster brilliant relationships with internal stakeholders and external experts to shape the respiratory medicine's content strategy and execution
• Optimise core hooks to create interest in the latest data e.g. World COPD Day / NHS priorities etc.
• Understand the time challenges our NHS customers are under and develop engaging and interactive content of various durations and formats
• Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
• Proactively manage content lifecycle, refreshing content on a regular basis. Assist in development of strategies and message development

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Proven track record of delivering of innovative data-driven omnichannel user journeys that take customers on a journey to achieve brand objectives
• Strong knowledge of and experience in brand marketing, including campaign development and digital execution
• Experienced with applying the ABPI code of practice to pharmaceutical promotional materials, governance and standard operating practices in a pharma LOC environment
• Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights, etc.) and expert in Content Lab
• Excellent communication skills, with the ability to compose promotional materials in a clear, concise, and engaging manner
• High level of autonomy - able to leverage internal network for knowledge, input and support

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Excellent organisation skills - ability to manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines
• Curious, eager to learn
• Self-driven, action oriented
• Customer-focussed (HCPs, patients) with a keen interest in understanding behaviour
• Experienced with setting KPIs and tracking the impact of promotional campaigns
• Knowledge of the COPD therapy area

Closing Date for Applications – 29 April 2024 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive

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