Assistant Planning & 121 Marketing Manager – Digital Advice, Private Banking & Wealth

End date

Wednesday 08 May 2024

Salary range

£45,954 - £51,060

We support agile working

Click here for more information on agile working options.

Agile Working Options

Hybrid Working

Job description

JOB TITLE: Assistant Planning & 121 Marketing Manager – Digital Advice, Private Banking & Wealth

SALARY: £45,954 to £51,060

LOCATION(S): London

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

At Lloyds Banking Group we're redefining our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

The Advice team within the Mass Affluent Squad is a centre of excellence for Engagement and Conversion Marketing. The team is responsible for planning and delivering the marketing activity to help meet the financial advice & planning needs of our customers; and creating relevant, timely and personalised communications and digital experiences.

We're looking for an Assistant Planning & Marketing Manager with experience to develop strategies and execute a multi-channel marketing plan across our Advice portfolio. Working collaboratively with internal stakeholders and external agencies, business units and our partners Schroders Personal Wealth.

The data you gather and analyse will be essential, helping in the development of strong test & learn strategies and performance analysis to constantly optimise performance.

The Advice area is a key strategic growth area for the Group, as an Assistant Planning & Marketing Manager, you'll play a key role in developing strategies and executing campaigns across the Advice portfolio:

• Support the Planning Manager in the development of contact strategies and take to market plans.
• Using analytical skills to monitor performance and draw actionable insight that will inform strategies and meet targets.
• Support with managing the allocation of budget to support marketing plans to ensure the best possible return on investment.
• Lead on the development and execution of multichannel campaigns.
• Staying abreast of the latest brand thinking, brand communications and customer insight.

Why Lloyds Banking Group

If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

What you'll need:

• Proven marketing experience, preferably in a large-scale complex conversion area, leading the planning and execution of complex, multivariant campaigns.
• Strong analytical skills to monitor performance and inform actionable insight.
• Strong stakeholder management skills to build effective working relationships across business units
• Ability to work through ambiguity, and show adaptability and critical thinking
• An eye for detail and accuracy when developing creative and marketing plans.
• Able to work at pace and under pressure.

Having a Financial Services background is not essential, however having a sound understanding and/or interest in Advice and Financial Planning is desirable.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive?

Apply today and find out more.