Consumer Marketing Director, US Vaccines – Meningitis

Site Name: USA - Pennsylvania - Philadelphia

Posted Date: May 3 2024

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas.

The US Vaccines team is seeking a Consumer Marketing Director for Meningitis. The successful candidate will have a proven record of US consumer marketing strategy development and execution, leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK as we look to launch our Pentavalent candidate vaccine. We are seeking an inspiring commercial leader and experienced consumer marketer who can lead the way!

This role will be a leader within the marketing team for GSK's meningitis portfolio, reporting to the US Commercial Lead for Meningitis.

You will be responsible for driving US consumer marketing strategy and execution, leading a team of cross-functional stakeholders, and maximizing ambition. You will be accountable for communicating, aligning, and delivering brand strategy and objectives for the meningitis portfolio, primarily focused on the launch of our Pentavalent candidate vaccine.

Key Responsibilities:

• Develop short-term and long-term consumer marketing plans and budgets in line with brand marketing strategies and lead the execution of the plan.
• Develop actionable insights to help protect older adolescents against Meningitis and apply them to the strategic commercial objectives.
• Design, develop and execute Meningitis omni-channel consumer marketing strategy and tactics to achieve brand objectives.
• Design, develop, execute and optimize the Meningitis consumer marketing media strategy and tactics to maximize impact against consumer & campaign objectives.
• Measure campaigns, media, and KPIs. Partner with analytics teams to use data to optimize impact and efficiency of investments.
• Partner cross functionally with other brand team members, commercial insights, medical/legal, agency partners, global commercial, etc. on strategy development and execution
• Contribute to overall brand team marketing capabilities/competencies while leading a consumer marketing manager.
• Lead agencies and teams to deliver brand team objectives.
• Collaborate with Global to develop campaigns and adaptation for US Market

Why You?

Basic qualifications:

• BS/BA, 6 years marketing or other relevant pharmaceutical commercial experience
• 4+ years direct to consumer/patient marketing experience leading across agencies.
• 4+ years of experience planning and executing a large media budget, including linear and non-linear TV, and all digital channels
• 4+ years Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets.
• Ability to work in the office a minimum of 2 times per week.

Preferred qualifications:

• MBA
• 8+ years marketing or other relevant commercial experience
• Vaccines experience preferred.
• Launch experience preferred.
• Demonstrated people leadership experience; seeks to continuously improve self, others, the business, and the organization.
• Demonstrated expertise with non-traditional/innovative consumer marketing tactics for pharmaceutical brands, including social influencers.
• Experience effectively collaborating and influencing in a highly matrixed environment both internal and external colleagues including those in a global commercial organization.

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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